What is Content Marketing?

Attract an audience and make them visit a brand-owned destination.

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

It’s the best way to turn your product into something that is not like everyone else’s.

 

How can brands encourage followers to shop with them?*

Types of content that convert followers into customers.

► Create posts offering discounts or trials

► Provide more information about products and services

► Demonstrate how a product or service is used

► Post about something the consumer supports

► Increase transparency into their operations

What content encourages consumer engagement?*

Types of posts consumers interact with the most.

► Entertaining posts

► Inspirational posts

► Educational posts

► Posts that tell a story

► Discounts or sales

What is Content Creation?

Creation of "the material people contribute to the online world."

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

It’s a great way to provide free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

 
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Video Production

Videos that inform, entertain and engage

The Local Agency creates videos that increase brand awareness, inspire action or simply entertain your audience. Our video production team will work with you to create content that brings your message to life.

Want to check out some of our videos? Click here

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Social Media Content

Strategy, creation and engagement

The Local Agency plans and designs the perfect Instagram feed for your brand. We create and share high-quality imagery, short videos with hashtags and Instagram Stories. On Facebook we share content, questions and videos. We post informing, entertaining, and educating content for your audience to consume.

 
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Copywriting & Design

The right words and design

The Local Agency’s copywriters create high quality copy that is powerful, engaging, and SEO optimised. Blog posts can be written as lighthearted and conversational, informative and educational or even sales driven and promotional. Leverage our Email writing service to stay connected to your customers with highly targeted newsletters. We design and write eBooks, brochures, flyers, business cards, infographics and Facebook and Instagram ads.

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Website Design & Copy

Design-driven and performance-focused

Our websites are equipped with all the elements needed for a strong SEO strategy. A unique mobile experience that matches the overall style of the website, so content will look great on every device, every time.

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Who we are

We believe everyone has a story to tell. Every brand has a story to share. We believe communicating that story is the only way we truly connect. We believe the right communication connects and inspires.

We create, curate and programme stories that are personal and unique to your brand. We are agile, able to shift quickly with changes in the market, your business, or marketing plans. We are experts in devising content strategy that your audience will love.  

 

What we do

We manage your social media channels, creating, curating and programming photographic, video and written content. We learn to know your audience and tailor content and campaigns to increase engagement, and expand your reach through social advertising, landing pages and email campaigns.  

We manage your social community, responding to all questions, comments and enquiries.


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