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Social Media Questionnaire
Social Media Questionnaire
The Local Agency
needs to know how social fits into your brand's big picture. Thanks for your feedback.
COMPANY DETAILS
Company Name
*
Website
*
http://
Email
*
Phone
*
Address
*
BRANDING
What makes your business unique in your market?
*
What types of products/services do you provide?
*
Who are your main competitors?
*
Who is your target audience or buyer persona?
*
Please include backgrounds, demographics & interests.
What kind of target voice would be the best match for your brand, products, and services?
*
What values and beliefs define your brand?
*
SOCIAL MEDIA
What is your monthly budget?
*
Do you have specific, measurable goals for social media? If so, what are they?
*
What results would you like to see?
*
Increase traffic
Build authority in the health industry
Increase brand awareness
Stimulate sales
Attract a new audience
What platforms does your brand have a presence on?
*
Any specific formatting/posting rules that you would like us to follow?
*
What are the areas and/or specific topics that you would like to see explored?
*
Any concepts we should avoid while crafting, publishing, and promoting your content?
*
What tools do you use to track and analyse your campaigns?
*
CUSTOMER SERVICE
What are the most common concerns/complaints that customers express after buying or testing your products? How do you respond to this feedback?
*
What is your customer service policy?
*
MARKETING
What marketing methods provided the highest ROI for your business last year?
*
What methods were least successful?
*
What strategies are in place to retain customers?
*
What is your upsell strategy?
*
Any other comments?
Thank you!