Social Media Questionnaire

The Local Agency needs to know how social fits into your brand's big picture. Thanks for your feedback.

COMPANY DETAILS

Company Name *

Website *

http://

Email *

Phone *

Address *

BRANDING

What makes your business unique in your market? *

What types of products/services do you provide? *

Who are your main competitors? *

Who is your target audience or buyer persona? *

Please include backgrounds, demographics & interests.

What kind of target voice would be the best match for your brand, products, and services? *

What values and beliefs define your brand? *

SOCIAL MEDIA

What is your monthly budget? *

Do you have specific, measurable goals for social media? If so, what are they? *

What results would you like to see? *

What platforms does your brand have a presence on? *

Any specific formatting/posting rules that you would like us to follow? *

What are the areas and/or specific topics that you would like to see explored? *

Any concepts we should avoid while crafting, publishing, and promoting your content? *

What tools do you use to track and analyse your campaigns? *

CUSTOMER SERVICE

What are the most common concerns/complaints that customers express after buying or testing your products? How do you respond to this feedback? *

What is your customer service policy? *

MARKETING

What marketing methods provided the highest ROI for your business last year? *

What methods were least successful? *

What strategies are in place to retain customers? *

What is your upsell strategy? *

Any other comments?