What is Content Marketing?

Attract an audience and make them visit a brand-owned destination.

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

It’s the best way to turn your product into something that is not like everyone else’s.


How can brands encourage followers to shop with them?*

Types of content that convert followers into customers.

► Create posts offering discounts or trials

► Provide more information about products and services

► Demonstrate how a product or service is used

► Post about something the consumer supports

► Increase transparency into their operations

What content encourages consumer engagement?*

Types of posts consumers interact with the most.

► Entertaining posts

► Inspirational posts

► Educational posts

► Posts that tell a story

► Discounts or sales